ARIZONA DIAMONDBACKS - Millennial | Gen-Z Group Promotion

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Category
Live Events
Client
Arizona Diamondbacks
Campaign
Millennial | Gen-Z Group Promotion

OVERVIEW:

The Arizona Diamondbacks hosted their first social promotion targeting a new demographic of millennial and Gen-Z fans. Ticket offers started at $35, up to 50% off the single game price. Attendees received a ticket to the game and a pre-game filled with food, drinks and entertainment.

FEVO offered fans an easy and interactive way to purchase tickets and share with friends. 28% of total ticket sales came from social sales.

"One of our key objectives is bringing new fans, particularly the younger demographic, into the ballpark to experience our product. FEVO perfectly complements our sales efforts and is how we reach new fans." - Anthony Synegal – Director, Group Sales

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