ATLANTA HAWKS - The UNITY Ticket Bundle

View Case Study
Category
Tickets & Merch
Client
Atlanta Hawks
Campaign
The UNITY Ticket Bundle

OVERVIEW:

The Atlanta Hawks, experts when it comes to fan engagement, utilized the FEVO platform to create a special package combining limited edition retail merchandise and game tickets as part of their 2020-21 City Edition jersey launch.

“Alongside our launch of 2020-21 MLK Nike City Edition, we created a unique product, The UNITY Ticket Bundle, a package that included tickets to 3 UNITY Night games, an exclusive hoodie and an autographed City Edition MLK jersey. The combination of exclusive retail and tickets made it a perfect product to utilize FEVO as a partner in order to showcase the retail, keep customers on our site, and make the buy flow process simple.”

- Kate Lanier, Sr. Coordinator, Marketing Integration & Operations

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.