UNIVERSITY OF KANSAS - 2020 Holiday Offers

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Category
Holiday Offers
Client
University of Kansas
Campaign
2020 Holiday Offers

OVERVIEW:

The Kansas Jayhawks have a storied history, rich with memorable moments and nail-biting experiences. In 2020, the University of Kansas developed creative ways playing off the allure of the program to provide fans even more ways to connect with the team during the holiday season.

“We really wanted to accomplish two things this holiday season: drive incremental revenue and give our fans the chance to connect with our basketball program. We have successfully met these goals through our holiday sales campaign with FEVO. By offering memorabilia from Kansas Basketball’s storied tradition in an easy-to-use platform, we have given Jayhawk fans the chance to touch and feel the program they love. Thanks to our partnership through FEVO, we are keeping buying patterns with our fans in a year where we do not have the ticket inventory available to offer. This is an important bridge in our ramp up to a post-COVID, ticket-selling world. It's amazing. We're now double what I thought was possible.”

- J.T. Geren, Associate Athletics Director, Marketing & Video Services

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