Collectively, our partners create and deploy thousands of offers each month that drive millions of dollars in revenue. To celebrate, we’re highlighting some of the best, highest-performing and most creative offers that were built through our platform in October — quite a few early BFCM deals included.
Hopefully they’ll spark some inspiration in your own organization; who knows, maybe you’ll be looking at one of your own offers in this space 30 days from now.
Have an offer you’d like to see featured next month? Shoot us a note!
Best Performing Offers
Circuit of the Americas
The US Grand Prix, which takes place at Austin’s Circuit of the Americas, uses FEVO for a variety of needs. Right now, they’re capitalizing on the excitement from the recently concluded 2023 event to begin building for next year: early-bird GA Grounds Pass tickets for the 2024 race are already available through FEVO.
To prepare for their 2024 NASCAR race, Iowa Speedway took $25 deposits in order to guarantee priority access to tickets when they go on sale. A savvy way to bring in early revenue, entice fans to act early and to have some inkling as far as how many tickets will sell for next year.
The Diamondbacks had a great season, making it all the way to the World Series for the first time since 2001, and the organization wanted to do something to reward their employees for all the hard work they put in over the course of the season. The club ran an email-gated promo for their employees, requiring them to use a company email to receive two tickets for free and buy up to four more at a discounted rate. A wonderful way to build employee affinity and show that they are truly valued members of the organization.
New York Knicks
The Knicks are currently running a Villanova University Night for a game in January 2024. While you may be saying “Villanova is not in New York, that’s weird,” it’s a great example of creating offers that cater to a team’s unique characteristics: the Knicks currently have four former Nova players who all won a national championship together. This offer has the ability to create a viral moment.
The Bucks are looking to capitalize on early-season hype with a trio of deals. Bucks Night Out is in partnership with Michelob Ultra and provides a free beer with every ticket. Family Night Out is a similar package but sponsored by Sprite and each ticket comes with a Sprite and a popcorn. Finally, they also promoted a classy Toast to Gameday deal offering in partnership with Door Peninsula Winery where fans get a glass of wine at the arena along with their ticket. The offer is available across multiple select games.
Collegiate and Minor League
The minor league hockey team playing in the AHL was among the best-selling of all FEVO offers in October with their robust individual game ticket offers. They also created an opening weekend ticket pack as well as a My First Checkers Game Offer in which children 12 and under were eligible for $5 tickets.
The Men’s Basketball program from the Milwaukee-based University put together an offer featuring various Mini Plans, with each including a collection of four separate games. Each Mini Plan also features options for different sections at different price points.
University of South Carolina
The Gamecocks put together a “Buy Week” offer in which they ran a limited-time promotion for discounted tickets during their bye week. The tickets for their November 4th game against Jacksonville State sold for a discounted $25.
Another team that plays in the AHL, the Southern California squad created an offer around the CYSC All Stars, a local cheer squad, and their performances during the intermissions between periods. They also contributed a portion of the profits from tickets sold to the CYSC organization.
University of Washington
The Huskies put together myriad offers over the past month for their highly ranked football team. UW helped to move unsold inventory with a 30% offer of select locations vs Utah as well as Dubs Up Deals, which featured a wide variety of deals across various games and sections.
Black Friday/Cyber Monday
San Antonio Spurs
The south Texas NBA franchise created an early Black Friday offer for a limited time that is 20% off standard rate tickets, plus the opportunity to shoot postgame free throws on the court for complimentary tickets to a future game.
One Knoxville SC
The USL League One team used Black Friday as an opportunity to sell some premium inventory, offering a 25% Suite Package which includes 20 tickets, unlimited food and beverage from concession stands and four parking passes for $1,000 per suite.
The NHL team from the City of Brotherly Love put together a Santa Sacks offer which includes Flyers Tickets in the chosen section, an autographed puck, a Flyers gift bag with a Gritty Tree Topper and Wings Lacrosse tickets. To give fans exactly what they are looking for at various price points there are four separate tiers available in the offer.
Old Dominion University
The Monarchs created a Black Friday BOGO deal available for select football, men’s basketball and women’s basketball games. In order to increase conversion they ran the special as a month-long offer to give fans an extended opportunity to purchase.