Arizona Diamondbacks
Gen-Z Promotion
Group Sales
January 20, 2021
Arizona Diamondbacks Gen-Z Promotion

The Arizona Diamondbacks hosted their first social promotion targeting a new demographic of millennial and Gen-Z fans. Ticket offers started at $35, up to 50% off the single game price. Attendees received a ticket to the game and a pre-game filled with food, drinks and entertainment.

FEVO offered fans an easy and interactive way to purchase tickets and share with friends. 28% of total ticket sales came from social sales.

"One of our key objectives is bringing new fans, particularly the younger demographic, into the ballpark to experience our product. FEVO perfectly complements our sales efforts and is how we reach new fans."

- Anthony Synegal – Director, Group Sales