Back to Basics: Flex Plans

When it comes to selling live event tickets, one size rarely fits all. Fans want choice, and organizations want control. That’s where FEVO Flex Plans come in—a dynamic, customizable Offer type designed to bridge both needs.

With Flex Plans, you can bundle tickets, vouchers, merchandise, or even experiences in ways that give fans more freedom while helping your team drive revenue more strategically. Instead of locking buyers into a rigid package, Flex Plans let them mix and match from a curated set of options—choosing the games, items, or events that matter most to them.

Why Flex Plans Work

• For buyers: They get the power to personalize their purchase. Maybe that means attending Friday night games only, or combining premium matchups with family-friendly ones. They can tailor their plan to fit their schedule, preferences, and budget.
• For teams and organizations: You stay in the driver’s seat. Backend tools let you set minimums and maximums, manage inventory, and determine event selection rules. That means you can deliver flexibility without sacrificing control.
• For marketers: Flex Plans unlock richer storytelling and campaign opportunities. By offering themed packages (like rivalry nights, holiday packs, or fan-favorite merchandise bundles), marketers can target specific audiences with Offers that feel tailored, not generic. Plus, the built-in flexibility gives you more ways to segment campaigns, A/B test messaging, and track engagement across different buyer types.

Beyond Tickets

Flex Plans aren’t just about season or mini ticket plans. Organizations have used them to package:

• Merchandise bundles
• Special event vouchers
• Multi-game value packs
• Themed experiences (think Oktoberfest nights or rivalry weekends)

For marketers, this variety means endless campaign angles—seasonal tie-ins, limited-time exclusives, or community-driven Offers, all built on the same flexible framework.

The possibilities are nearly endless.

The Result

Flex Plans make it easier to:

• Convert casual fans into repeat buyers
• Boost average order value by giving fans choices that encourage add-ons
• Create a smoother, more personalized checkout flow that feels less transactional and more engaging
• Design more creative campaigns that resonate with different fan segments and provide deeper insights into buyer behavior

At the end of the day, Flex Plans are about giving your fans what they want—choice—while giving you what you need—control and revenue growth.

Need help creating your own Flex Plans? Contact our Onboarding, Training, and Enablement Team to get the ball rolling!