FEVO Guide: Back to School Offers
Creative Back to School offers that connect fans and schools.
Credit:
FEVO

FEVO Guide: Back to School Offers

August 14, 2025

The start of a new school year isn’t just about pencils, backpacks, and fresh schedules—it’s also a golden opportunity for teams, venues, and organizations to connect with their communities. Across the FEVO network, partners are creating engaging Back to School offers that drive attendance, reward fans, and support education. Here are some creative examples to inspire your next campaign.

Fundraisers That Give Back

Few things bring people together like school pride. Fundraising Offers allow fans to enjoy a great event while directly supporting their school.

  • Atlanta Falcons School Fundraiser Program: Fans purchasing tickets to select Falcons games have $5 from every ticket go directly back to their school to fund important programs and activities.
  • Sardis Elementary Back to School Night: Hosted by the Charlotte Knights, this special night of baseball funnels $5 from each ticket back to the school, with postgame activities like kids running the bases to make the evening even more memorable.

Kids Clubs That Spark Loyalty Early

Back to School season is the perfect time to promote Kids Club memberships, giving young fans ongoing reasons to engage throughout the year.

  • West Virginia Mountaineer Kids Club: For just $35, members receive an exclusive pack of branded items, free admission to multiple sports, ticket deals, concessions coupons, online shop discounts, and a monthly newsletter.

Themed Ticket Packages with Take-Home Keepsakes

Pairing a game ticket with a school-related giveaway is a tried-and-true way to attract fans of all ages.

Educator & Faculty Appreciation

Recognizing teachers and staff is a powerful community connection point.

STEM Nights That Inspire

Blending sports and education, STEM Nights offer hands-on learning opportunities alongside live events—making them a natural fit for Back to School season.

Examples include:

Timed Promotions and Flash Sales

Adding a Back to School tie-in to limited-time sales can create urgency and drive quick action.

Key Takeaways for Your Own Back to School Campaign

  • Tie it to the community: Whether through fundraising or educator appreciation, focus on giving back to local schools.
  • Make it tangible: Add a keepsake item that students can use or show off at school.
  • Create experiences: STEM nights, kids club events, and themed promotions offer value beyond the game itself.
  • Add urgency: Limited-time offers and flash sales encourage immediate action.

Back to School season is a built-in opportunity to connect with families, celebrate education, and strengthen community ties. With the right offer, you can turn this annual milestone into a memorable experience that drives both attendance and goodwill.

FEVO Guide: Back to School Offers