FEVO’s Q3 Planning Guide: Igniting Fan Excitement Through Creative Campaigns

Elevate your fan engagement strategy to new heights as we enter Q3 of 2024! Imagine the crowd's buzz, the anticipation before the big game, and the joy of fans experiencing unforgettable moments at your venue. This quarter is packed with opportunities to harness the energy of upcoming holidays and cultural celebrations, turning them into vibrant, fan-centric experiences that drive ticket sales and deepen fan loyalty.

July 4th - Independence Day

As we prepare to celebrate Independence Day, envision your stadium alive with excitement. Picture fans donned in team gear, eagerly anticipating thrilling games and spectacular fireworks displays. This year, take cues from top teams like the New York Yankees and Orlando City SC, which offer irresistible ticket packages and discounted tickets, ensuring every fan can be part of the festivities. Join the Frisco RoughRiders in blending baseball with fashion and fireworks, offering ticket packages that include trendy merch and a sky ablaze with color. And for those who crave a feast alongside their game, the Fresno Grizzlies serve up all-you-can-eat ticket packages that promise a day of culinary delight and baseball excitement.

August 26th - International Dog Day

Celebrate International Dog Day with a twist! Imagine the joy of fans bringing their furry friends to the ballpark for special events with pet-friendly offers. Or take it the other direction, with a hot dog to fill up bellies and seats. It’s a perfect opportunity to create lasting memories and engage with pet-loving and food-loving fans in a fun and meaningful way.

September 2nd - Labor Day

Labor Day marks a time for celebration and relaxation. Dive into festivities with themed ticket packs and picnics that guarantees something for everyone. FEVO clients like Diplo and the Great Lake Loons lead the charge with unique experiences. Diplo’s Labor Day 4 Pack brings music and entertainment for the whole family, while the Great Lake Loons’ Labor Day Picnics offer hospitality pavilions with entrees, desserts, and unlimited soft drinks. LSU is also in on the action with a flash sale featuring $15 tickets for a momentous occasion, making it an irresistible deal for sports fans looking to celebrate the long weekend.

September 8th - Grandparents Day

Honor the wisdom and love of grandparents with family-focused celebrations at the ballpark. Imagine the smiles as the Augusta Green Jackets and Richmond Flying Squirrels host Grandparents Day Picnics, complete with field-level tickets, all-you-can-eat buffets, and memorable experiences that create cherished memories for fans of all ages.

September 15th to October 15th - Hispanic Heritage Month

Over the course of 30 days, join teams like the Washington Nationals and Houston Astros in celebrating Hispanic Heritage Month with vibrant promotions. The Nationals offer a ticket and jersey package featuring a limited edition jersey, while the Astros enhance their Hispanic Heritage Theme Night with unique bobbleheads and cultural activities. It’s a great time to embrace diversity, inclusivity, and the rich tapestry of Hispanic culture within the vibrant atmosphere of your stadium.

September 21st to October 6th - Oktoberfest

Raise a stein and celebrate two weeks of Oktoberfest with inspiration from teams like the Washington Capitals and Jacksonville Jumbo Shrimp! Picture fans enjoying branded beer steins alongside game tickets or season ticket holders delighting in exclusive beer garden events and batting practice sessions like the one hosted by the Jumbo Shrimp. Over in Bridgeport, the Islanders are treating hockey enthusiasts to pre-game beer tastings from local breweries, complete with branded tasting glasses and Islanders-themed koozies. It’s an opportunity to infuse the spirit of Oktoberfest into your stadium experience, creating unforgettable moments for fans.

September 22nd - First Day of Fall

Welcome the First Day of Fall with open arms and gates. Embrace the changing seasons with unique events, seasonal offers, and themed experiences that capture the essence of Autumn. From pumpkin spice delights to cozy stadium blankets, create an atmosphere that resonates with fans and celebrates the season's beauty. It’s the perfect time to “bundle” up.

Let’s ignite creativity and inspire your team to launch campaigns that resonate with fans throughout Q3! This guide is your playbook for crafting memorable experiences that keep fans coming back for more.