Atlanta Hawks
UNITY Ticket Bundle
Marketing Campaigns
January 20, 2021
Atlanta Hawks UNITY Ticket Bundle

The Atlanta Hawks, experts when it comes to fan engagement, utilized the FEVO platform to create a special package combining limited edition retail merchandise and game tickets as part of their 2020-21 City Edition jersey launch.

"Alongside our launch of 2020-21 MLK Nike City Edition, we created a unique product, The UNITY Ticket Bundle, a package that included tickets to 3 UNITY Night games, an exclusive hoodie and an autographed City Edition MLK jersey. The combination of exclusive retail and tickets made it a perfect product to utilize Fevo as a partner in order to showcase the retail, keep customers on our site, and make the buy flow process simple.”

- Kate Lanier, Sr. Coordinator, Marketing Integration & Operations