Creating buzz around the City Edition jersey launch
January 20, 2021
The Atlanta Hawks, experts when it comes to fan engagement, utilized the FEVO platform to create a special package combining limited edition retail merchandise and game tickets as part of their 2020-21 City Edition jersey launch.
"Alongside our launch of 2020-21 MLK Nike City Edition, we created a unique product, The UNITY Ticket Bundle, a package that included tickets to 3 UNITY Night games, an exclusive hoodie and an autographed City Edition MLK jersey. The combination of exclusive retail and tickets made it a perfect product to utilize Fevo as a partner in order to showcase the retail, keep customers on our site, and make the buy flow process simple.” - Kate Lanier, Sr. Coordinator, Marketing Integration & Operations