Marketing Campaigns
![Atlanta Hawks: UNITY Ticket Bundle](https://cdn.prod.website-files.com/63ceb297a38c12e545e5d951/6457e28cd7bce440811d0eec_Atlanta_Hawks.jpg)
Atlanta Hawks: UNITY Ticket Bundle
Creating buzz around the City Edition jersey launch
January 20, 2021
The Atlanta Hawks, experts when it comes to fan engagement, utilized the FEVO platform to create a special package combining limited edition retail merchandise and game tickets as part of their 2020-21 City Edition jersey launch.
![Atlanta Hawks: UNITY Ticket Bundle](https://cdn.prod.website-files.com/63ceb297a38c12e545e5d951/644001a4f00d3737bcb96abd_6047dc32b010fae3eea9f9ac_fevo_case_studies_atlanta_hawks.png)
"Alongside our launch of 2020-21 MLK Nike City Edition, we created a unique product, The UNITY Ticket Bundle, a package that included tickets to 3 UNITY Night games, an exclusive hoodie and an autographed City Edition MLK jersey. The combination of exclusive retail and tickets made it a perfect product to utilize Fevo as a partner in order to showcase the retail, keep customers on our site, and make the buy flow process simple.”
- Kate Lanier, Sr. Coordinator, Marketing Integration & Operations
![](https://cdn.prod.website-files.com/63ceb297a38c12e545e5d951/643fec7f57e6ff176baf7fa9_60486088b932b9b4d0c2b2ad_fevo_case_studies_atlanta_hawks_ari_quote.png)