From Sports Marketing Moments to the State of Travel, 10 Idea-Sparking Year-End Reports From 2023
2023 reports to spark ideas for 2024

From Sports Marketing Moments to the State of Travel, 10 Idea-Sparking Year-End Reports From 2023

December 15, 2023

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

This week’s special edition is a celebration of all the year-end lists that come out this time of year, with a few looking back at 2023 and plenty of blockbuster predictions for 2024.

Deloitte: Technology, Media & Telecommunications (TMT) 2024 Predictions

The Big Four consulting firm is known for producing a mountain of year-end insight reports and predictions each year, and this hub highlights a variety of topics relevant to FEVO users. Of special interest: a 15-minute read on women’s sports blueprint to break the billion-dollar barrier.

Ad Age: The Top 5 Sports Marketing Moments of 2023

Some of the most innovative and game-changing ideas across sports and how they were marketed. There’s a lot to learn here as far as successfully marketing new concepts and driving investment in the industry.

Hyper: The Best of 2023

Consumer trends newsletter Hyper put together their favorite and most compelling trends, products and activations across the luxury branded space in 2023. There is a lot of great inspiration in here. (Ed. note: Hyper co-publisher Oren John also runs a must-follow Instagram account where he dishes out insights on branding and graphic design.)

Skift: The State of Travel 2023

The travel industry insiders at Skift put together a report housing invaluable insights about the inner workings of the industry, what trends are here to stay, and which ones are as fleeting as a weekend jaunt.

Instagram: 2024 Instagram Trends Report

You won’t find a better analysis of Gen Z’s online behavior than this report from the photo/video-sharing platform, which sheds light on all the trends that will be driving engagement in the new year.

Retail Dive: Consumer Intent 2024 Survey

A far-reaching survey taking the pulse of shoppers for 2024. And guess what? They plan to shop online more than ever in the coming year.

The Drum: These 6 Trends Will Define Retail and e-Commerce in 2024

The marketing and media publication outlines their most important trends for the coming year. Expect tech innovations and network proliferation, among other subjects. 

McKinsey: The State of Fashion 2024

The renowned consulting firm outlines what to expect from brands and consumers across the fashion spectrum, with notes on the impact of climate change and sustainability, AI, fast fashion and more.

Hubspot: 14 Ecommerce Trends to Expect in 2024

This report discusses the more tactile trends to expect across ecommerce covering specifics like packaging, video content, social commerce and more. 

Deloitte: Tech Trends for 2024

Perhaps unsurprisingly, artificial intelligence and other adjacent technologies take center stage in this report detailing how technology will evolve in the coming year.

From Sports Marketing Moments to the State of Travel, 10 Idea-Sparking Year-End Reports From 2023