5 Key Takeaways from July’s FEVOForum Webinar

Maximize your reach and minimize effort with FEVO Exchange partners’ 100M+ audience

This month’s FEVOForum webinar dove deep into maximizing your reach while minimizing effort through FEVO Exchange’s extensive distribution network. With insights from Kolin Goff, Stephanie Flores from Cirque du Soleil Entertainment Group, and Quinn Branson from Circuit of The Americas, we explored how leveraging partnerships with giants like Costco, Citi Entertainment, ABA, and more can skyrocket ticket sales and boost audience engagement. Here are the top five takeaways that will help you elevate your campaigns with ease and efficiency.

1. Costco isn’t a discount channel

Costco’s 105 million members boast an average income of $170,000 per year. FEVO clients tapping into this distribution channel gain access to a network of high-earning, educated homeowners who prioritize value. Offering premium inventory with exclusive perks for Costco members leads to far better performance than simply providing lower-priced, less desirable options.

“Through Costco, it’s not just a discounted Offer through Account Manager. It’s member-gated and it’s to a premium consumer base, and for that reason, we felt like it was a good way to go to move the needle, and it definitely moved the needle.”
- Quinn Branson, Circuit of the Americas

2. Create custom Offers for different audiences

Tailoring your marketing approach for different audiences is key, and FEVO makes it easy to build custom Offers for each unique group. Success with one channel or in one market, doesn’t guarantee the same results in another. What works for a Costco Warehouse may not work for Citi Entertainment. Our FEVO Exchange team is here to help design Offers that resonate with each specific audience.

“...it’s definitely been strategic. At the beginning, we went in with a generic brief for most markets, and once we saw success, we deep-dived into each market. We asked, what can we do differently? Can we try different price levels? Do we need just the entry level? How can we make the offers more attractive to Costco members? When they are in the warehouse, are they more attracted to better seats or rates? So we really went market by market to decide what is best for the Offer.”
- Stephanie Flores, Cirque du Soleil

3. Canadians love Costco

If you’re near the Canadian border, don’t miss out on placing your Offers in Costco Canada! By doing so, you’ll tap into a lucrative market. FEVO will handle the relationships and monetary exchanges, allowing you to focus on crafting the most appealing Offers for our northern neighbors.

“We’ve seen success in markets we didn’t expect. Our Canada markets are performing super well. The Canadian markets LOVE Costco. So that was definitely an interesting trial to find out.”
- Stephanie Flores, Cirque du Soleil

4. FEVO Exchange has several distribution channels

While we often highlight Costco, FEVO Exchange is much more than that. Our distribution arm continuously establishes new partnerships and opportunities. To start, we collaborate with Citi Entertainment, the American Bar Association, and others. Citi Entertainment’s high-converting card member website receives hundreds of thousands of unique visits monthly. This means growing your audience and driving sales through targeted, personalized Offers.

The American Bar Association provides a chance to present Offers to hundreds of thousands of highly-qualified buyers, serving as a robust lead-generation tool for premium sales campaigns.

5. InComm is incoming!

To further expand our offerings, we’re thrilled to announce a new partnership with InComm, the company behind gift card technology for major retailers like WalMart, Sam’s Club, and BJ’s. Starting soon, FEVO clients will be able to leverage this partnership to reach even more people. As always, FEVO will handle the operational aspects — you just need to bring your creative Offers!

FEVO’s expansive network and strategic partnerships are designed to give you a powerful boost in ticket sales and audience engagement. By leveraging channels like Costco, Citi Entertainment, and ABA, and staying tuned for new opportunities with InComm, you can maximize your reach with minimal effort. Let’s continue to innovate, create custom Offers, and tap into these high-value audiences to achieve unparalleled success! 🚀

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