FEVO Guide: Festival in a Box

Putting on a music festival is no small feat. Between securing talent, managing logistics, and building hype, your plate is more than full. That’s why FEVO exists — to make the ticketing and fan engagement side of your festival not just easier, but smarter, more social, and more profitable.

Whether you’re launching a first-year event or managing a long-running fest, think of FEVO as your Festival in a Box — a full suite of tools designed to help you sell more tickets, offer more to fans, and make better data-driven decisions every step of the way.

Group & Ambassador Rewards: Your Fans, Your Sales Team

Want your buyers to do your marketing for you? With FEVO Rewards, they can.

1. Offer perks like ticket credits, exclusive merch, or on-site drink vouchers to fans who bring their friends along.
2. Set milestones or tiered rewards for groups — think “Get a free hoodie when 5 friends buy tickets.”
3. Combine Group Rewards (for everyone in the group) with Ambassador Rewards (just for individual buyers), to encourage both community and leadership.

Buyers get their own MyFEVO dashboard, where they can track who joined and how close they are to their next reward. And because the whole system is digital, your team gets real-time data like ROI, net new fans, and most influential buyer without lifting a finger.

Bonus: Brand your rewards with a sponsor and turn your referral program into a new revenue stream. Instead of pulling from your marketing budget, your sponsorship team can sell the placement and cover the cost of the rewards.

Zip Buy Now, Pay Later: Capture Sales ‘Til the Last Second

Traditional layaway plans cut off weeks before the event. With FEVO’s ZIP— Buy Now, Pay Later integration, your fans can choose installment payments all the way up until the festival starts and have fans pay even after the festival with no risk to you!

• No manual follow-up or data transfers. Everything syncs in real-time with your primary ticketing system.
• Fans can choose “Buy Now” or “Buy Later” directly from your site without breaking the branded experience.
• You get paid in full immediately, Zip handles the rest.

Perfect for last-minute buyers, students, and fans looking to upgrade their weekend without the upfront burden.

Bundles, Add-Ons & Upgrades: Sell More Than Just Tickets

A ticket is just the beginning. With FEVO, you can sell everything from parking passes to commemorative merch to premium VIP experiences — all from a single Offer Page.

• Bundle a GA ticket with a parking pass or meal voucher.
• Upsell backstage tours, express entry, or collectible items like 3D magnets and festival tokens.
• Sell on-site inventory with real-time delivery, so fans can make last-minute upgrades at the gate.

Thanks to FEVO’s partnership with fulfillment experts like i6, you can even launch a full merch offering with zero upfront inventory costs.

Built-In Marketing & Distribution: Reach More Fans, Faster

Getting in front of the right audience is half the battle. With FEVO Distribution, your offers can appear where people are already shopping like Costco, Sam’s Club, BJ’s Wholesale, AARP and Citi Entertainment.

• Tap into millions of high-intent buyers through our curated network of retail and membership partners.
• Use geo-targeted email blasts and exclusive presales to drive urgency.
• Leverage existing brand trust (like Citi’s) to build instant credibility for your event.

One first-year festival sold over 1,000 tickets during a 72-hour Citi presale alone thanks to FEVO’s Distribution program.

Simple Setup, Seamless Check-In

FEVO's Enterprise platform is built for speed and flexibility:

• Create custom ticket types (GA, VIP, bundles) and gated offers with just a few clicks.
• Set up special access for partners or sponsors using email domain restrictions.
• Launch your entire ticketing flow in days — one partner had their event live in under a week.

And on the big day? The FEVO Check-In App streamlines entry with real-time scanning, color-coded inventory, and search-by-name functionality. Scan a FEVO ticket right on your phone, with no third-party tools required.

Bonus: Student Tickets & ID-Based Gating

Want to target students or military members? FEVO makes it easy:

• Gate offers by .edu or .mil email address.
• Use our ID.me integration to instantly verify eligibility.
• Launch time-sensitive “rush” deals that drive buzz and fill gaps in your inventory.

Your Festival, Fully Powered

From your first on-sale through last-call merch sales, FEVO gives you a full suite of tools to drive ticket sales, engage fans, and build community — all while keeping your operations smooth and your branding consistent.

Ready to build your own Festival in a Box? Let's talk!