FEVO Guide: How to Use Post-Transaction Codes to Drive Engagement & Sales

What Are Post-Transaction Codes?

Post-Transaction Codes are a powerful tool within FEVO Enterprise that allow you to automatically send unique or generic codes in confirmation emails after a buyer completes their purchase. These codes can be used for:

• Discounts on future purchases
• Loyalty programs
• Giveaways and promotions
• Third-party redemptions

This functionality helps keep fans engaged, encourages repeat purchases, and streamlines operational fulfillment.

How Post-Transaction Codes Work

The Fan Experience

1. A buyer completes a purchase through the primary (Initial) Offer.
2. A confirmation email is automatically sent with their Post-Transaction Code and a link to the secondary (Redemption) Offer.
3. The buyer clicks the link and redeems or purchases additional inventory using the code.
4. A confirmation email for the secondary Offer is delivered after redemption or purchase.

This seamless process keeps the momentum going and enhances the fan experience by providing instant incentives.

Setting Up Post-Transaction Codes

Step 1: Build Your Offers

1. Create Your Primary (Initial) Offer - This is the first offer a buyer will purchase from. If your offer isn’t part of a scheduled event—like a Flex plan—just create it as its own separate event.
2. Create Your Secondary (Redemption) Offer - This is where buyers will redeem their Post-Transaction Code. If multiple games or offers are available for redemption, we recommend bulk-building the redemption offers to streamline the process.

Step 2: Configure the Post-Transaction Discount Type

The Post-Transaction discount type allows you to generate discount codes that are valid for a second offer (Redemption Offer). These codes are included in the confirmation email sent after a buyer purchases the Initial Offer.

Once you've selected this discount type, you’ll just need to fill in a few simple fields to finalize setup.

Best Practices for Using Post-Transaction Codes

• Clear Communication: Ensure buyers understand what the Post-Transaction Code is for and how to use it.
• Personalized Messaging: Customize confirmation emails with branding and tailored messaging to enhance engagement.
• Time-Sensitive Offers: Create urgency by setting expiration dates on codes to drive faster redemptions.
• Exclusive Perks: Reward loyal fans with discounts or bonus items available only through Post-Transaction Codes.

Use Cases & Examples

• Boosting Ticket Sales - A team sells single-game tickets and includes a Post-Transaction Code in the confirmation email that provides a 10% discount on a future game.
• Encouraging Merchandise Sales - After purchasing a game ticket, a buyer receives a Post-Transaction Code for 15% off official team merchandise.
• Loyalty & Rewards Programs - Fans who attend multiple events receive a unique code redeemable for an exclusive VIP experience or free concessions.
• Third-Party Redemptions - A music festival partners with local restaurants to provide attendees with food and drink discounts via Post-Transaction Codes.

Start Leveraging Post-Transaction Codes Today

Post-Transaction Codes are an easy and effective way to reengage fans, drive additional revenue, and create seamless marketing campaigns. Whether you’re using them for ticket sales, merchandise discounts, or exclusive experiences, this feature is a must-have for maximizing engagement.

Want to learn more? Contact your FEVO representative or our OTE crew. You can also log into the FEVO Enterprise Help Center for step-by-step instructions to help you set up your Post-Transaction Codes today!