FEVO Guide: Theme Nights and Beyond

Unlocking the Power of Theme Nights for Your Team

Theme nights have become a cornerstone of live event marketing, blending fan engagement, revenue generation, and brand partnerships into a single, high-impact strategy. But what exactly is a theme night, and how does it differ from a traditional group initiative? While both approaches aim to attract targeted audiences, theme nights are typically broader in scope, incorporating deeper marketing integration, merchandise collaborations, and larger-scale activations. They are designed to create a fully immersive experience, driving attendance and building lasting connections with fans.

Tiered Approach to Theme Nights

To help teams maximize the success of their theme nights and the ease of launching, we’ve broken them down into three tiers based on licensing requirements, local relevance, and trending topics.

Tier 1: Blockbuster Franchise Theme Nights

These theme nights leverage globally recognized franchises with built-in fanbases, driving large attendance numbers. They often require licensing agreements but offer significant revenue potential through ticket sales, merchandise, and brand partnerships. In addition to exclusive merchandise, Tier 1 theme nights can also focus on experiential activations, such as venue-wide branding, themed photo opportunities, and meet-and-greet experiences with costumed characters or special guests.

Popular examples include:

• Harry Potter Night 🧙️(or Wizards Night as a workaround)
• Star Wars Night 🌌 (or Jedi Night)
• Marvel Night 🦸
• Hello Kitty Night 🎀
• Barbie Night 💖
• Bluey Night 🐶

Sales and marketing teams can leverage these nights to drive increased ticket sales and sponsorship opportunities, while ticket operations teams can use FEVO’s bundling feature to streamline merchandise fulfillment and enhance the overall fan experience.

Tier 2: Local & Annual Theme Nights

Local and annual theme nights tap into regional pride, community traditions, or cross-sport collaborations. These events help teams strengthen relationships with their city and build long-term loyalty. They are especially effective when paired with FEVO’s social sharing capabilities, allowing fans to invite friends and family, driving organic reach and engagement.

Examples include:

• Flanigan Fest (Miami Marlins) 🍻
• Dodgers Night at LA Kings ⚾🏒
• Hispanic Heritage Night 🇲🇽
• Pride Night 🌈
• Family Night 👨‍👩‍👧‍👦
• Kids Night 🎈

These theme nights often feature co-branded merchandise and exclusive in-game experiences, fostering deeper connections with attendees and encouraging repeat attendance year after year. Marketing and ticketing teams can use FEVO’s co-branded landing pages to highlight these offers and seamlessly integrate sponsors.

Tier 3: Trending & Lifestyle Theme Nights

This category focuses on capitalizing on popular trends, hobbies, or general audience interests. These theme nights are typically a low barrier to entry, requiring minimal back-and-forth planning while still providing high engagement potential.

Examples include:

• Pickleball Night 🏓 (Reach out to learn about FEVO's partnership with Volair)
• 80's/90's Throwback Night 🎶
• Pet Night (Bark in the Park) 🐾
• Oktoberfest 🍺
• Country & Western Night 🤠
• Small Business Night 🏪

These theme nights are ideal for securing local sponsorships, allowing businesses to co-brand the event, offer discounts, or provide promotional items that enhance the fan experience while boosting brand awareness. Sales and marketing teams can use FEVO’s customizable landing pages to create co-branded landing pages, giving more real estate for sponsorships.

Maximizing Theme Night Success with FEVO

FEVO provides teams with the tools to streamline and enhance their theme night offerings, including:

• Bundling & Merchandise Integration - With FEVO’s bundling feature, teams can seamlessly package tickets with exclusive merchandise like custom jerseys, limited-edition collectibles, or VIP experiences.
• Co-Branded Landing Pages - FEVO makes creating customized landing pages for each theme night easy, allowing teams to sell sponsorship opportunities and enhance partner visibility.
• Social & Reward Programs - Through FEVO’s social and reward capabilities, organizations can get creative by gamifying their theme night offers. Simple incentives like scoreboard messages are powerful ways to drive deeper into your fan networks.
• Custom Merchandising Partnerships - Through FEVO’s collaboration with i6 and Volair, teams can design and sell commemorative tickets, stickers, magnets, and other unique items to enhance the fan experience.

Sales, marketing, and ticket operations professionals can use these tools to maximize revenue and streamline the entire theme night process from concept to execution.

Ready to Take Your Theme Nights to the Next Level?

FEVO's Social Checkout™, customization, and advanced bundling tools make planning, promoting, and executing successful theme nights easier than ever. Reach out today to learn how your team can start maximizing revenue and fan engagement through innovative, experience-driven events!