A central part of FEVO’s mission has alway been to make the ticket-buying process fun, easy and social — we call our flagship product The Social CheckoutTM, after all. And while fun is always at the forefront of our product and design decisions, we take pains to make sure it never comes at the expense of the basics: namely, privacy and security. Fraud is unfortunately a very real and present danger when it comes to buying things online, and for this reason we recently implemented 3D Secure (3DS) as a preventative measure to protect our partners and their fans from credit card fraud.
What is 3D Secure, or 3DS?
3DS is an extra step of authentication that is added to the process of online purchasing. This technology is used by the biggest e-commerce brands in the world. The name comes from the fact that threedomains are used in the protocol: the merchant/acquirer domain (the bank and the merchant to which the money is being paid), the issuer domain (the card used at purchase), and the interoperability domain (the infrastructure and the software provided by the internet and card issuers).
How does 3DS work with FEVO?
Once a consumer enters their payment information, 3DS evaluates the purchase to see if more authentication is needed. If 3DS determines a need for more authentication — this is based on a variety of factors — the consumer will be sent to a 3DS page where they will be asked to confirm their account through a pin or password. If an order exceeds $500, 3DS will be automatically triggered; however, clients can have FEVO set different 3DS thresholds based on needs.
How does 3DS determine if activity is legitimate?
If the payment needs further evaluation, 3DS allows FEVO to send over customer data elements (e.g., the customer's shipping address, device ID, payment history, etc.) to the customer’s bank to assess the risk level. The bank will then choose to either authenticate the payment or ask for more information (e.g., a password or SMS verification). The best part is that this all happens instantaneously, preventing any consumer attrition due to verification delays.
How does 3DS help brands?
3DS goes a long way in preventing unauthorized transaction chargebacks, meaning less reconciliation for your team. This leads to fewer negative associations with your brand and happier customers who don’t have to worry about the fallout that comes with dealing with fraudulent transactions.
If you have any additional questions about 3DS and how it works with your FEVO offers, don’t hesitate to reach out to your Success rep — we’ll be happy to walk you through the process and explain how it directly impacts your business.