Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.
What does “alternative golf venue” mean, exactly? Anything that isn’t an actual course — think Topgolf and the dozens of other similar brands that have popped up in recent years. What makes this so interesting isn’t how successful these brands have been, but what their success means for the greater sports landscape. Every sport has the opportunity to establish its own off-course (or off-field, off-court, etc.) offshoots that can grow in new and exciting ways (just check out Jumpshot, aka Topgolf for basketball). So while golf may be in pole position thanks to its casual, social ambience, there is room for other major sports to stake a claim to their own piece of the interactive sports-bar concept.
Venues and ticketers are getting increasingly creative with how they package and sell tickets. With ticket prices astronomical for Beyoncé’s latest tour, fans are willing to pay for seats with a limited or even nonexistent view that are still close enough to hear the music live and in-person. It isn’t much different than something musical theaters have always done: sell tickets with pillar-obscured views for a lower price than the ones right next to them. It will be interesting to see how venues and teams get similarly creative with the concept of “non-traditional viewing” options across more accessible price points.
Klaviyo has a great blog with tons of resources not just about their own products, but also the space in which they are experts: email and customer communication. This post covers the deep importance of having a buttoned-up transactional email strategy and the very positive impact it can have on brand loyalty. Be sure to take a close look at the very useful examples they include therein.
And a few more nuggets of assorted internet wisdom…
How Pepsi turned the NFL’s decision to allow players to wear No. 0 into a marketing opportunity (Marketing Brew)
Amazon’s Black Friday ads will be coming to you live. Maybe. (Sportico)
The staggering economic impact of Taylor Swift’s Eras Tour (Time)
The Chicago Bulls schedule release video is Pokemon themed – and very legit (Chicago Bulls)
How to do Twitter (X) ads in 2023 (Gunnar Holm)
Atlanta's '404' kit and other wild third jerseys to hit MLS (ESPN)