How the United Center Transformed Its Approach to Selling Premium Experiences

Selling a premium experience has never been an easy, seamless process. Typically, an interested fan would have to get in touch with a sales rep to learn more about inventory and pricing, hopefully leading to a purchase.

Case in point: Chicago’s United Center needed a way to efficiently sell all-inclusive suites at scale across two pro teams and special events, including multi-day events like the NCAA Tournament.

By digitizing the sales process with FEVO’s Social Cart™, the United Center sold over 430 various premium seating options this year, with over 60% of buyers qualifying as first-time customers. That stat drove home the fact that the United Center wasn’t trading traditional buyers for online buyers — making that revenue incremental. Partnering with FEVO also allowed the venue to simplify internal processes and become more efficient. Sounds like a triple threat!