March 14, 2023
Why Amazon’s Imitating TikTok, A Big Bet on Women’s Sports, and Product Lessons From a Former Googler

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

Glossy: From Amazon to tech startups, e-commerce takes on the TikTok-style feed
If there is one thing Big Tech is great at, other than selling your data, it’s stealing ideas that are popular on one app and using it for their own. As TikTok continues to dominate consumer attention spans, brands are trying to recreate what makes it so captivating in order to sell things. Is it working? Time will tell. [Read more]

Sports Business Journal: Ally Financial focusing on women’s sports
The background behind how and why the financial services company has gone all in on sponsoring women’s sports. With former Michigan State soccer player Andrea Brimmer serving as Chief Marketing and PR Officer, Ally made a 50/50 pledge to spend as much on women’s sports as they do on men’s. This commitment even got the NWSL championship game moved from an afternoon time slot to primetime on CBS. [Read more]

Praveen Seshadri: The maze is in the mouse
A former Google employee outlines how easy it is for companies to lose sight of their original goals and mission. It is a slippery slope when employees begin working for anything other than the most important thing: the end user. Obviously Google is one of the largest companies in the world, but there are a lot of lessons that can be gleaned from this piece and applied to companies at any stage of growth. [Read more]

And a few more nuggets of assorted internet wisdom …

How an intern helped the Savannah Bananas become TikTok famous (Marketing Brew)

LeBron James' business partner Rich Paul unveils new sportswear brand with New Balance (CNBC)

January 2023 retail sales breakdown (Gregory Daco)

Why slow motion really does help sell luxury goods (WSJ)

Tech people are taking fashion jobs. What’s going on? (Vogue Business)

Images courtesy of Amazon

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