March 14, 2023
WWE’s New Rival, A Trend Report to End All Trend Reports, and the “Efficiency Over Everything” Fallacy

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

Bloomberg: A billionaire’s son battles a turbulent WWE over the future of pro wrestling
The family that owns The Jacksonville Jaguars and Fulham FC is also successfully shaking up pro wrestling, challenging the hegemony of Vince McMahon and WWE. Tony Khan operates All Elite Wrestling as if a “real wrestling” fan was in charge, with terms that are more favorable to the talent and storylines that appeal to old-school followers of the sport. Tony’s first solo venture appears to be working — it’s luring talent away from WWE and bringing droves of fans with it. [Read more]

Zine by Matt Klien: The META trending trends: 2023
The cultural theorist and strategist has put together a meta-analysis of 50+ trend reports that aim to predict the defining cultural shifts of 2023. It is robust and complicated but features a boatload of really solid insights. (Note: this is not a trend report about the company Meta). [Read more]

Young Money Jack Raines: The problem with efficiency over everything
Here, the finance and digital trends blogger comments on the prevailing idea that there is a way to “hack” everything — especially building a meaningful audience online. The upshoot is that there is really no way to shortcut doing quality work over a sustained period of time. “Efficiency isn’t free, and it comes at the cost of expression.” Don’t sacrifice brand quality and creativity in exchange for getting things done quickly — in the long run, you won’t win. [Read more]

And a few more nuggets of assorted internet wisdom …

An email expert on how to ensure your messages don’t wind up in spam (Triple Whale)

Wrexham AFC to make United States debut in $1M tournament (Front Office Sports)

The highest earning YouTubers from every country in the world (Greg Isenberg)

ESPN takes swing at pickleball with new TV rights pact (Variety)

Many advertisers seem to be taking a wait-and-see approach to TikTok’s search ads (Marketing Brew)

One company’s trick to getting 95,000 hours back? Canceling meeting. (WSJ)

Photo courtesy of All Elite Wrestling

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